In today's world, the consumers want to have information immediately. Digital media is in the "connections business." The task is to make sure that sellers can be seen, heard and noticed at the precise time the buyers are looking for products and services. "The Moment of Relevance"

• SEO – Search Engine Optimization The process of improving the visibility of your product in the "natural" or unpaid ("organic") search results
• SEM – Search Engine Marketing A managed campaign online that provides high value targeted clicks to a customer's landing page or website through paid ads.

Social Media - refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.

Each of these is needed to help search engines place your business at the top of the search page. 

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